Performance Marketing Agency in Mumbai

Why Choose Bombay Digital as Your Performance Marketing Company in Mumbai

Choosing a marketing partner isn’t just about finding someone who can create an ad and put it live. From understanding the audience and planning the campaign, to testing creatives, tracking results, and making changes throughout the campaign, there’s a lot that goes into running paid campaigns.

• Bombay Digital is a performance marketing agency in Mumbai that aligns ads with the real business objectives. First, we determine the business objectives and goals, its target audience, the actions of competitors, and the platforms that are most meaningful to that audience before beginning a campaign.
• We also try out a variety of audiences, creatives, messages and campaign layouts rather than taking a ‘one-size-fits-all’ approach. During the campaign, the data will be used to inform us of what is resonating and what needs to be adjusted.

  It’s all about being aware of where your money is going, how effective you’re being with your money and how you’re improving that as time goes on.

  Our Performance Marketing Services in Mumbai

There isn’t one advertising strategy that will work for every business. An e-commerce brand might be focused on getting more purchases, while a real estate company may be looking for quality enquiries. A B2B business, on the other hand, may care more about getting the right leads than simply getting a higher number of them.

That’s why our performance marketing services in mumbai are planned around what the business actually wants to achieve. We look at the target audience, customer journey, business goals, and the platforms that make the most sense before deciding how the campaigns should be run.

PPC & Performance-Based PPC Agency Services

PPC advertising finds those businesses who are already looking for a product, service or solution. One of the most popular examples is Google Ads, where businesses can display ads to people searching for similar terms.

As a performance based ppc agency, we do keyword research, set up ad campaigns, target the proper audience, write ad copy, build landing pages, bid on keywords, and track conversions. The goal is to ensure the campaign is reaching your audience and that you are able to see how it performs after they click.

A ppc performance agency approach doesn’t mean launching a campaign and simply leaving it alone. We frequently review search queries, clicks, conversions, costs, and other campaign metrics to gain insight into what’s working and what might need to be adjusted.

The objective of the campaign is quite straightforward: get the right people to the website, monitor the spend, and measure the return on clicks.

Performance Creative Agency: Ad Creatives & Content

Creative is an important aspect of the way people react to an ad. You may have the right audience and a campaign designed to fit into your goals, but if the ads themselves don’t attract people or the message isn’t clear, then they’ll likely overlook you. We are a performance creative agency, so we’re working with ad concepts, messaging, static creatives, short videos, etc., for paid campaigns. We consider what the business’s offering is, who the ad is designed for, and what we want the people to do when they see it.

Bombay Digital also tries out new concepts and formats to determine which are more effective with the audience. This allows us to have a better understanding of the type of creatives that are successful in the campaign rather than just shooting in the dark.

Social Media Performance Ads

Platforms like Meta and LinkedIn give businesses different ways to reach the people they want to advertise to. Depending on the platform, you can target people based on things like their interests, behaviour, location, or professional background.

Social media ads can be used for different goals, such as:

• Generating leads
• Bringing more people to the website
• Driving product sales
• Getting enquiries
• Promoting app installs
• Reaching people who have already interacted with the brand
• Building interest in a product or brand

We work with platforms such as Meta Ads and LinkedIn Ads and also look at what happens after someone interacts with the campaign. Where needed, we connect the campaigns with website analytics and conversion tracking so we can get a better understanding of the results.

Retargeting & Conversion Optimization

Not all visitors visiting a website are ready to purchase anything or complete a form. Some just stroll, do some surfing and comparison shopping. They may be interested in what you have to offer, but not ready to take the next step just yet. Retargeting is one method of getting back in touch with those folks again. For instance, a visitor can be on your product page, scan a number of products, add one to their shopping cart and then abandon the purchase. You can remind them about the ad later by displaying an ad. It can also be used by those who have already clicked on or touched one of your ads.

The key to conversion optimization is understanding why visitors aren’t taking the action you want. A performance marketing agency can look at what happens after people reach your website to understand where they may be dropping off. Perhaps people are clicking on the ad, but few actually fill out the form or purchase anything. If so, the ad may not be the cause of the issue. It may be confusing as a landing page, the offer may not be obvious, the form may be too long or the site may just be hard to use. So you observe them after they’ve arrived at your site to see where they’re going. With that information, you should be able to make changes and determine whether it improves.

How We Work as a Performance-Based Marketing Agency

Campaign management is not just for the ads; it’s a thing that continues. You must know the people you’re trying to reach, what you’re running, how people are reacting, and what you need to change throughout the duration of the campaign.

We’re a performance based marketing agency, and we tend to see it in four easy steps.

1. Discovery

First, we get to know the business well. This involves the product/services, target audience, other companies or products involved, and the objective of the campaign.

We also consider the customer journey and make a choice about what action we would like people to take. It could be buying a product, filling out a form, booking a consultation, or becoming a qualified lead.

2. Execution

With the plan in place, we begin to put the pieces together on the platforms where it fits best.

This can entail keyword research, selecting the right audience, setting up campaigns, crafting ad copy, designing the creatives, preparing landing pages and implementing conversion tracking.

3. Optimization

After the campaigns have run for a bit and there’s sufficient data to examine, we begin to see what is really going on.

The following are a few of the KPI we monitor:

• CPC
• CTR
• CPL
• CPA
• Conversion rate
• ROAS
• Audience performance
• Creative performance

When it doesn’t seem to be working, we make adjustments to it based on campaign data. This may involve altering the audience, creative, budget, keywords, etc. of the campaign.

4. Reporting

Reporting helps you know where your advertising spending is going and what you’re creating with your campaigns.

We take a different approach than simply displaying numbers such as impressions and clicks, and focus on metrics that will impact the campaign objective. The report may also include what was accomplished for the month, what occurred and what needs to be considered in the following month.

Performance-Based Marketing Services We Offer

Our performance-based marketing services are designed for quantifiable results and campaigns are designed to meet specific targets like leads, sales, CPA and ROAS.

• CPA campaigns – Aim to maintain and control costs of lead or customer acquisition.
• ROAS-focused campaigns – Measure the amount of revenue received in relation to the amount spent on advertising.
• Google Ads – Search & Display campaigns that revolve around the business and the target audience.
• Meta Ads – Lead, sales, traffic and retargeting campaigns.
• Advertise on LinkedIn – geared toward B2B and job related audiences.
• Lead Generation – Campaigns geared towards inquiries and potential customers.
• Ecommerce advertising – Ecommerce product views, purchases, sales campaigns.
• Retargeting – Ads that target those who have already interacted with the business.
• Conversion Tracking – Lead, purchase, enquiry, registration etc. tracking.
• Creative & Audience Testing – Testing of different ad creatives, messages and audiences to understand which works better.
• Campaign Optimization – Gauging and adjusting campaigns as they progress based on data.

The cost of performance marketing services depends on factors such as the advertising budget, number of platforms, campaign complexity, creative requirements, and ongoing management.

Agencies may charge a fixed management fee, a percentage of ad spend, or a combination of both. The advertising budget is generally separate from the agency’s management fee, so it’s important to understand what is included before starting a campaign.

Performance Marketing Agencies in India: Why Bombay Digital Stands Out

Businesses today can reach customers far beyond the city they operate in. Depending on the target audience and business goals, a campaign can be focused on a specific city, multiple locations, or audiences across India.

• As a performance marketing company in India, we work on different types of campaigns, including lead generation, e-commerce, paid search, social media advertising, and remarketing.
• Before running a marketing campaign, we start by understanding the audience and business goals, then choose the platforms that make sense and keep checking the campaign data as it runs.
• A performance marketing services company can handle different parts of the process, from planning the campaign and managing ad spend to creating creatives, setting up tracking, and reporting the results. What gets included depends on what the business actually needs.

Industry We Serve

Different businesses have different types of customers and different ways of selling. Because of that, the same advertising strategy won’t work for everyone. An e-commerce brand, for example, will have very different needs from a real estate company or a healthcare business.

E-commerce

For an e-commerce brand, the main aim is usually to get people interested in the products and eventually get them to buy. Ads can also be used to bring back people who have bought before or visited the website without making a purchase.

Real Estate

With real estate, it is sometimes about securing leads from individuals who are interested in a property, project, and/or location. Fewer, but relevant leads, may be beneficial to obtaining a lot of calls from people that aren’t truly interested.

Healthcare

Paid advertising can be a great strategy for healthcare companies to attract individuals who are searching for healthcare services, clinics, treatments, or consultations. The ad should make it clear what is available in the business and the landing page should provide enough information so that visitors know what to do next.

Education

Performance campaigns are an effective way to drive enquiries, course sign-ups, applications, and more in schools, colleges, coaching classes, and EdTech businesses. The campaign can be targeted according to the type of students/learners the business desires to target.

D2C Brands

D2C brands can use platforms like Google and Meta to introduce their products and bring potential customers to their website. The campaigns can focus on getting purchases, while retargeting can be used for people who visited the website or checked out a product but left without buying.

Results & Case Studies

Tools & Platforms We Use

A performance campaign typically doesn’t take place in only one tool. You could use one platform for creating ads, another one to manage your audience, and analytics tools to find out what people are doing after they click on your ads.

These are some of the primary tools we employ:

Google Ads

Google Ads offers a number of campaign types, such as Search, Display, Shopping, and Video campaigns. It will depend on your product and on what you’d like to have people do when they see you advertising.

Meta Ads Manager

Facebook and Instagram ads are placed and optimized here. You can also view data such as ad views, ad clicks, spend, and conversions.

Google Analytics 4

GA4 enables you to gain insights into what occurs following a visitor’s arrival at your website. For instance, you can view the origin of visitors, which pages they were able to see, and also whether they were able to take an action on the site or not.

LinkedIn Campaign Manager

When you’re managing a B2B campaign and you need to target your audience according to their professional history, LinkedIn Campaign Manager comes in handy. Audiences can be targeted based on items such as job role, company, industry, etc.

The combination of these tools will help you get a clearer picture of what is going on with the campaign. You are able to observe the performance of your ads and, most importantly, what people actually do when they arrive at the website.